Our Bikes

Pureride Cycles are very pleased to stock British brand, Forme. Great bikes that are a pleasure to ride, own and service.

Forme Bikes was founded by Adam Biggs and are proudly designed and developed in Derbyshire. They fill a clear gap in the market for British high quality aluminium road bikes. The strength of Forme, combined with the phenomenal consistent growth in cycling, has allowed them to develop their range to 40 models in less than 2 years.

Forme Rage from Pureride Cycles cycle hire Mid Wales Mountain: Forme Rage (RRP £699)

All day muddy fun ! Well equipped and ready to make you grin all the way. Tyres that work well on the road too and a geometry that is a pleasure to ride. Components: Shimano SLX, Hydraulic Disc Brakes, One23 SL Accessories, Kenda Small Block Eight Tyres


All terrain hybrid: Forme Ramble gents (RRP £524.99)

It’s got the lot ! Comfortable as your old slippers and still very willing to let you put your foot down. Suspension seatpost with a comfort saddle, forks (which you can lock out) grippy tyres which roll really well, disk brakes and an adjustable stem ! We are too good to you…


Forme Ramble ladies from Pureride Cycles cycle hire Mid WalesAll terrain hybrid: Forme Ramble ladies (RRP £524.99)

Great looking bike with bags of comfort and a host of nice touches. Suspension seatpost and forks, ergonomic grips and grippy, fast rolling tyres to make long rides a pleasure. Can be tailored to your riding position with the fully adjustable stem and enough gears to climb any hill you point it at too ! You will definitely come back smiling.


We also have a full range of

  • Tagalong bikes
  • Bike trailers
  • Kid’s seats

… all with free helmets and locks